Moi?
John Ogilby: author, translator, publisher and, among other things, one time Master of the Revels in Ireland. According to the Dictionary of Booksellers and Printers, 1641-1667, “Ogilby spared no cost in the production of his books, which were printed by the best men, with the best type, and on the best paper procurable, with illustrations drawn and engraved by the first artists and engravers in the period… To facilitate the sale of his books Ogilby was allowed to establish a lottery in which all the prizes were his own works.”
I like the selling strategy!